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Our Markets

The internet will remain the fastest-growing advertising medium globally over the next few years, with an 18.1% annual growth rate, reaching $51.6 billion in 2010.

The Group’s business focus is in Australasia. However, in general, the online advertising industry is being fuelled by the following factors:

  • A greater propensity for consumers to purchase online which is influenced by greater understanding of the purchasing process and greater confidence in online security
  • A growing number of people having regular online access either through work or from home
  • The penetration of broadband and an improved online experience
  • The greater sophistication of online advertisers to accurately target audiences and improve the ‘call to action’
 
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